If you spend any amount of time with Dr. LaNita Flanary, you are bound to meet a multitude of her animal friends and patients. You'll also see a bustling staff sharing state-of-the-art and straight-from-the-heart care. LaNita's clinic has been in Paducah since the 90's, but the love that surrounds her work goes back as far as her childhood - witnessing her mother and father's love for each other. The time had come to welcome a new doctor into her practice, Dr. Kayla Ferrell DVM. The clinic itself needed an updated refreshment on marketing material - and something special to bring in the next stage of growth in the successful establishment. Dr. Flanary asked us to design something, through film, that encompasses these new changes while updating the old. She wanted something to play all the time on lobby displays, and to have plenty to post with online. We went to work creating a Film Brand for her that covers the history, heart, and technology of the clinic - while putting the animals front and center. The result is this campaign, ready to roll out across platforms.
This centerpiece features Dr. LaNita Flanary herself, and it serves as the kickoff for this Film Brand. It covers history, present day, and future for the clinic - all in the heart of how she practices. It introduces the purpose behind her work and the edge of technology she keeps in operation at the clinic. It serves as an excellent kickoff online, and a place for clients to share their memories through social media. It's designed to make its home on a home-page or email signature, and it will remain a milestone keepsake for her clinic as it continues to grow.
The Flanary Veterinary Clinic's Film Brand provides a series of 30-second commercials formatted specifically for television audiences. These projects were intended to capture a passively-viewing audience and draw attention to the clinic. These projects not only shine on television, but make excellent spots to run parallel on social media platforms. These spots were made to compile the entire brand into concise messages - generating overall brand awareness to the community.
This film brand included a run of 15-second commercials intended for social-media target-audience-promotions and streaming platforms. In the case of google ads and youtube, these 15sec time slots could be run as unskippable. For these, we focused on getting the animals up-front - sharing the love in ways that did not wear out its welcome when hitting the screen.
We gave Dr. Flanary a short series of motion posters - quick messages driven by motion that are there and gone. These are brief and intended for social media use. In the case of certain social media platforms, they make for looping material - getting the point across quickly with graphics and text, while still bringing the audience joy with furry/feathered friends on screen.
Should you bring your furry friend in for a visit to the Flanary Veterinary Clinic, you'll be treated to a visual experience on all the screens she has running throughout her clinic. We made a long-format film reel of all the scenes captured while filming that would play like a silent movie in between information modules - treatments, technology, technicians, office atmosphere, love & care for animals - all to make your stay more pleasant and entertaining.
This Film Brand provided the Flanary Veterinary Clinic with a library of still frames captured and reprocessed for print and digital applications. These frames are excellent elements for anything print or digital. They are large enough to be used on billboards and plenty enough to supply thumbnails, short posts, and future designs. Dr. Flanary wanted these specifically for social media posts - The whole course of filming provided her with 245 bright and colorful stills for her purposes.