Hibbs Insurance

film brand

OVERVIEW

Hibbs Insurance is an independent insurance agency in Paducah, meeting the specific needs of individuals - auto, home, life, health, commercial, and more. Hibbs Insurance is a family business, having built the Hibbs name in Paducah for three generations through great relationships with their customers.

We worked directly with Jason Hibbs and Jennifer Lamphere to produce a Film Brand that is built entirely on who the Hibbs Family is and how they do business - sharing their values as a business from their grandfather's and father's spark - supported by testimonial accounts from clients they serve in the field today. This Film Brand supplied Hibbs Insurance with multimedia to aid their website and source an outreach marketing strategy across many platforms.

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Centerpiece

The Hibbs Insurance Film Brand is headlined by a centerpiece that leads with heart and history. We interviewed Jason and Jennifer about the values they share, inspired by their father and grandfather. We spent time filming in-and-out of the office with the staff to illustrate these concepts. This piece tops the Film Brand with who they are, making for a strong introduction on their website homepage and email signatures.

CLIENT TESTIMONIALS

We spent time with Hibbs Insurance clients to capture their own account as a customer. We asked them questions about the importance of insurance in their lives, the security they feel with Hibbs, and anything they wished to share with others about their experience. The result is a series of client testimonials across the landscape of their service providings - rendering long-format testimonial films, commercials for television, and unskippable ad segments formatted for youtube and streaming.

testimonial

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30 SEC COMMERCIAL

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15 SEC AD

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TESTIMONIAL

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30 SEC COMMERCIAL

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15 SEC AD

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TESTIMONIAL

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30 SEC COMMERCIAL

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15 SEC AD

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TESTIMONIAL

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30 SEC COMMERCIAL

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15 SEC AD

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TESTIMONIAL

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30 SEC COMMERCIAL

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15 SEC AD

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TESTIMONIAL

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30 SEC COMMERCIAL

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15 SEC AD

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"WHAT WE DO"

This is the "What we do" passage of the Hibbs Insurance Film Brand. This centerpiece film spends time in the area of their services. We hear from Jason and Jennifer about how they view insurance, and what it looks like to represent their clients. This centerpiece gives their Film Brand the introduction to the customer experience: Complete with long-format presentation and commercial formats for traditional television, social media, and unskippable shorts for youtube and streaming purposes.

centerpiece

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30 SEC COMMERCIAL

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15 SEC AD

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COMMERCIALS

The whole of the Hibbs Insurance Film Brand rendered a dense supply of illustrative imagery and language, which we compiled into strong call-to-action or brand-awareness commercials. This supplied Hibbs Insurance with a run of unique commercials that are intended for traditional television advertising, and make excellent parallel runs on social media for community comment and support.

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ADS

Like the 30-second ads above, these spots are concise messages intended for commercial advertising, however these are more condensed - intended for quick brand reminders as paid unskippable spots on youtube or streaming platforms. These make for excellent posts on social media - giving forum for links, comment, and community support.

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STILL FRAMES

The Hibbs Insurance Film Brand supplied a huge library of 438 reprocessed still frame images. These still frames are bright, colorful, and make excellent elements for anything print or digital. They are large enough to be used on billboards and plenty enough to supply thumbnails, short posts, and future designs.