The Lone Oak First Baptist production team facilitates the broadcast and live presentation of worship services, musical ensembles, sermons, special events, creative multimedia projects, and the full-scale design/implementation of lighting/sound/audio/visual presentation. Brandon Gibson, the LOFBC Media & Production Director, is the brain and overseer of this immense and complicated undertaking. It was time to grow this team, and Brandon wished to inspire volunteers from the congregation to get involved. We worked with Brandon to create a film campaign that invites anyone who felt called, to shake off any apprehension. Brandon leads his team to serve Jesus with a heart of worship through their gifts and talents. We made a series of films for him to use in services as-needed to help inspire anyone from any age to worship with them from any point of production within the church. We see examples of what behind-the-scenes looks like at Lone Oak First Baptist, and the lives of people who worship in their daily creativity. We asked volunteers about the heart of what they do, worshipping Jesus with them in the production of this film campaign.
This Film Campaign provides Lone Oak First Baptist with a film to play during services - a kickoff to the congregation introducing the production team and the need for volunteers.
This campaign gives Brandon a series of shorter works with concise messaging to play in between segments at services - anywhere that makes sense in the live-congregation settings on Sunday mornings or any service throughout the week. These 30-second commercials make for great posts to run parallel on social media for community comment and support.
As the campaign progresses, these 15-second commercials make for continual and light inspirations to continue the call for volunteers - shorts to play in services and run on social media as needed. Campaign refreshers that play and end with concise messaging that are over before they wear out their welcome.
We produced a short run of brand flashes for Brandon to use to compliment the campaign in very small takes. These flashes are meant to be quick messages or call-to-action reminders that run as background, bookend, fractal elements on screens at services/lobbies, or on social media as posts for community comment and support.