Seay Motors introduces a new line of used cars to their lots, offering carefully-inspected quality vehicles at an affordable price point. Denise Thompson of Next Level Consulting was facing the strategic rollout of this new Seay Motors provision - marketing to a new audience for them. We worked with her to produce a Film Campaign that put her new target audience behind the wheel and on screen.
The "My Car" Campaign kicks off with a centerpiece film - introducing the line of vehicles and how Seay Motors goes about selecting them for the lot. We see the entire message compiled into a longer-format watch - intended for a home on their website and a parallel run on social media. This establishes the overall launch for customers, giving them the opportunity to hear what it's about in detail. It's a tool for closing sales on the site, when discovered there first, and a continuation of the commercials viewed across platforms everywhere else.
The "My Car" Film Campaign provides a series of commercials formatted for traditional television marketing spaces, streaming advertising, and social media-specific ads for target audiences. All of the ads provided in this campaign make excellent parallel posts on facebook for community comment and support as the campaign runs its course on strategically-chosen platforms.
The "My Car" Film Campaign provides Seay Motors with a library of reprocessed still frames for use in web design, print/digital ads. These stills make eye-catching posts for social media as the campaign takes place on other multimedia platforms. They are large enough for billboard designs and make excellent print/digital elements for ads.