Socket shield

FILM BRAND

OVERVIEW

Austin and Alex Oliver are brothers and inventors of an infant-safety device for wall outlets. Together, the two of them brought "Socket Shield" into the world - an eye-catching and innovative solution to protecting infants against shock.

The brothers knew they were looking to launch their product soon, and they needed film representation all the way around. They were facing product showcases, events, pitches, and sales - all of which needed film to tell the story. They had a strong understanding of how they wanted to tackle their pitches. We worked directly with both Oliver families to create a Film Brand that told their story and introduced "Socket Shield" to the world. This body of works supplied them with everything from the history, down to the how-to-install educational videos. This is the elevator pitch and the story behind it all-in-one Film Brand.

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SOCKET SHIELD

BRAND CENTERPIECE

This centerpiece kicks off the Film Brand, establishing the story behind Socket Shield's development. We hear from the inventors about Socket Shield and the heart behind what they made together. We see it function. We experience what the product can accomplish in a family home.

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INSTALL AND CHILD SAFETY TUTORIAL

This Film Brand keeps the atmosphere of the campaign in full swing, while teaching the user how to install their Socket Shield. This short tutorial video expresses the ease of use and installation without wearing out its welcome - all still operating as a marketing tool for the Socket Shield product.

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NO KEYS REQUIRED TUTORIAL

The second tutorial piece within this Film Brand continues the ease-of-use theme by showing the product in action through the patented design of the locking mechanism. Another tutorial presentation that remains in brand, doesn't wear out welcome, and continues to sell "Socket Shield".

FEATURETTES

The Socket Shield Film Brand supplies Austin and Alex with three presentational works to continue their sale of the product on the website, in person at showcases, and through email - providing further education on Socket Shield's production and value. These three elements are intended for meeting a customer's confidence as well as aid in the pitching process for future hardware distributors.

EASE OF USE

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MADE IN USA

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PRODUCT PITCH

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COMMERCIALS

This Film Brand supplies a couple commercials for Socket Shield - formatted for traditional television commercial media slots and perfect for supporting runs as ads on social media platforms.

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