The Kentucky Lake CVB was throwing a lake bash with live music on an outdoor stage, food & drink from local vendors, meet-and-greets, and giant speakers aimed out at the water for boaters to enjoy the tunes. Musicians and bands from Kentucky and surrounding areas performed for the ticketed event over the summer weekend - complete with a firework show. Elena Blevins, Executive Director of the Kentucky Lake CVB, wished to promote this event in the future, and she called us. We worked with her to produce a Film Campaign that inspires future tourism towards the Kentucky Lake through this event - all with Kentucky music and the lake-experience itself as backdrop. The result is a Film Campaign intended for cross-platform promotion and multi-purpose tourism marketing.
The Centerpiece Film kicks off the "Sound of the Lake" campaign with story - giving Elena a feature to host on a homepage to promote the event and share on social media for community comment and support. The centerpiece tells a larger story of Kentucky music, and serves as an entertaining message that the community can enjoy as a memory-keepsake for years.
The "Sound of the Lake" Film campaign supplies a run of commercials formatted for traditional television advertising slots - each with a call-to-action fitted for future events. These are intended for a supporting run on social media platforms for comment and support, youtube ads. These also make excellent formatted ads for streaming platforms like Hulu.
This Film Campaign gave Elena a short run of 15sec calls-to-action - simple, direct, and concise commercials intended to run as unskippable youtube ads, and social media posts.
The "Sound of the Lake" provided a series of Brand Flashes - short film atmospheres that run quickly - spreading the awareness of the message, call-to-action, or overall brand. These are there and gone before they wear out their welcome, serving as support for the outer reaches of the campaign and the overall shelf-life of its run on tv, social media, and streaming platforms.
This short-run of vertical brand flashes operates with the same heart and purpose as the Brand Flashes above, but they allow for more to hit the screen at once. These play with twice the imagery, pushing focus towards a concise and general call-to-action through text. In this case, Elena has a supply of social media posts that play vertically for smartphone and tablet users, drawing general interest towards the Kentucky Lake visitors website.
The "Sound of the Lake" campaign supplies a library of 108 reprocessed still frames. These make excellent design elements for websites, digital ads, print ads, and social media posts. They are large enough for billboards and with enough variety to fully source a brochure.