THINK RURAL

LAKE BARLEY PARTNERSHIP FOR ECONOMIC DEVELOPMENT FILM CAMPAIGN

CAMPAIGN OVERVIEW

The Lake Barkley Partnership is an organization focused on the promotion and prosperity of the Lake Barkley region through efforts in economic development. The Executive Director, Amanda Davenport, leads the organization in fostering strong community/business relationships and promoting the quality-of-life the Lake Barkley region has to offer. Together, with the Eddyville Riverport Authority, this alliance was building a communication plan for reaching out to industries across the US - so they called us for a Film Campaign.

Amanda navigates, negotiates, and fosters good relationships between business and government - needing conversation-starters for all the kinds of rooms she'd be presenting in. She already had Think Rural on her mind - with the strategy to illustrate industry through the trade school in her region. We gave her a Film Campaign that could be supported through testimonial presentation: a documentary-spirited account of the real business/government landscape in our area. We built everything on eight centerpiece films and a radius of supporting works for a network of purposes. By choosing the businesses, individuals, and relationships to highlight in this way, she could effectively build her strategy for the whole Film Campaign.

Think Rural is a massive Film Campaign that serves the Crittenden, Caldwell, Livingston, and Lyon counties with economic development and good living in the overall makeup. Think Rural now has a Film Campaign with story, heart, and comprehension.

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CAMPAIGN TRAILER

THINK RURAL

This trailer is the kickoff to Think Rural, and the elevator pitch to anyone interested in the Lake Barkley region. It's a call to check out the Think Rural Film Campaign as a series - a spark of inspiration to top the campaign.

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main CENTERPIECE

Titled "Think Rural." - this is the campaign in a sweep, hosted by Amanda Davenport. It serves as both a campaign overview and overall summation of the Think Rural heart. You hear right from the Lake Barkley Executive Director herself, and touch down through the range of concepts from the bird's eye view. This is her approach and set of values for the region on full display.

centerpiece films

Think Rural's Film Campaign supplied Amanda with eight centerpiece films like blank slates to populate with priority subjects - all to harmonize with her future conversations in the field. We were able to give her enough film-compartments to cover bases that were important to her. These are essentially constructed from her good relationships in the economic development landscape of her region, and were built-to-suit her terrain: Evidence and account-based testimonies on the area.

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PAR 4 PLASTICS & LAFARGE

PRODUCT AND INDUSTRY

This testimonial is an example of two successful industrial operations in full swing - an emphasis on product in the Lake Barkley region though these accounts.

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hydro gear & porter road

workforce and industry

This testimonial explores two other industrial operations in the region - an emphasis on workforce in the Lake Barkley region through these accounts.

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akrdige, the joint & patti's

family business

This is a testimonial account of family businesses operating in the region. This also focuses on quality of life and tourism for the lakes.

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p&H farms

agriculture

This is a presentation of the Agricultural industry - emphasis on product, transportation, and infrastructure in the Lake Barkley Region.

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eddyville riverport, gavilon grain & bgb trucking

eddyville riverport authority

This is a full infrastructural roadmap for big-industry in the Lake Barkley Region. Big things get moved in big ways by people who live and work here.

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newsom's ham

single business highlight

This centerpiece film is a story on a local business in the region. Newsom's Ham has perfected an age-old method of smoking ham - a historical hallmark in the local community and a testimony of family-owned business.

Commercials

This Film Campaign supplied the Lake Barkley Partnership with a library of commercials for uses across their platforms. These concise messages were built to capture attention when airing as television commercials, scheduled as target-audience promotions on social media, or presented quickly to open a meeting. These projects make for excellent social-media posts and spaces for community support online.

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BRAND FLASH

This Film Campaign supplied a run of brand flashes intended as supporting works online. These quick materials are intended for passive viewership, and make for excellent boosted ads or paid commercial spots on streaming platforms. They are quick, briefly informational, and call attention back to the overall brand of Think Rural.

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still frames

The Think Rural Film Campaign supplied an enormous library of reprocessed still frames - hundreds of images spanning the entire landscape covered through filming. This library supplies the Lake Barkley Partnership with bold, bright, story-driven, illustrative elements to use in all of their designs web/digital/print. These frames are large enough to be used on billboards and plenty enough to supply thumbnails, posters, web designs, posts, magazine ads, presentation slides, and more.