You never thought you'd be here

Turning point recovery center Film Campaign

OVERVIEW

Turning Point Recovery Center is part of Four Rivers Behavioral Health's comprehensive substance use disorder treatment services. This facility makes outreach efforts in the community and creates safe environments for individuals suffering addiction to get the help they need.

Turning point wished to garner community support and reach out to the population who is suffering. They needed something eye-catching that handled these sensitive situations with care and comprehension. We worked directly with the team at Four Rivers Behavioral Health and Turning Point to write scenes of hardship and addiction, followed by sequences of hope and support through their outlets. We made a Film Campaign that served their intended dual-audience purposes with a call-to-action that strikes and resonates - "You Never Thought You'd Be Here".

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revolving commercial

60 seconds

The headline of this Film Campaign is a 60-second commercial with a revolving cast - featuring all the circumstances of addiction we illustrated into one blended sequence. Four Rivers wanted something that could play in longer-format - spanning twice the normal length of a traditional commercial. This cinematic ad is also intended for theatrical commercial airtime at the local theater, television commercial time slots. This commercial was also built to run as a social media upload - gaining community support though comments and sharing.

FOCUSED 60 SECOND COMMERCIALS

"You Never Thought You'd Be Here" supplied Turning Point with alternate 60-second versions of the headlining ad, with extended and specific scenes. This gave the campaign specific reach per circumstance, and it provided an extended audience-freshness to the overall run.

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FOCUSED 30 SECOND COMMERCIALS

This Film Campaign supplies Four Rivers and Turning Point with alternate 30-second commercials that are intended to focus on each single circumstance of addiction depicted. This was designed to give this campaign a longer shelf-life and support for more targeted audiences. Each scene captured was given an extended cut and specific language.

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Play Video
Play Video
Play Video
Play Video

STILL FRAMES

"You Never Thought You'd Be Here" supplied a short run of still frames for Four Rivers and Turning Point Recovery Center to use for design purposes. These reprocessed still frames acted as eye-catching thumbnails for online distribution, and make for excellent design elements for their web and print applications down the line.

MAKING OF

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This Film Campaign required dramatic depictions of sensitive circumstances. We carefully wrote, storyboarded, casted, and directed these scenes to hit with impact, and connect emotionally to the audience. Watch how we pulled these scenes together for Turning Point, bringing this dramatic Film Campaign to the screen for them.